Setting up conversion goals

Many different types of actions can be considered a conversion depending on your own objectives. These typically include button clicks, form submissions, text/image clicks, and reaching a specific step in the conversion funnel.

While in the Pages List, open the click on the name of the landing page to open the slideout. Click on Conversion Goals on the menu and you will be presented with the options.

image of the conversion goals slide out

Instapage has three different types of conversion goals: 

image of the conversion goals internal and external tracking

  1. Individual link tracking for all page links (buttons, images, text); Check this option if you have external links placed on buttons, images, or text elements and you want clicks on them to be counted as conversions.
  2. Form submissions (leads); Check this option if you want to track form submissions towards the total number of conversions.
  3. External tracking for pages outside of Instapage (thank you pages, shopping cart checkout, etc). See the attached link for more information on setting up external conversion tracking and how it works.

NOTE: The forms and links that are recognized as internal conversion goals are the native ones, meaning the ones added using Instapage widgets from the left-side menu in the page editor. Elements added through HTML boxes or Javascript code are not taken into account as they are not part of the page's structure. In order to count conversions triggered by coded elements, please refer to external tracking.

You can have form submissions and links tracked at the same time, but you will see the total number of conversions without any differentiation between the type of conversion. You cannot have both internal and external conversions enabled at the same time. Make sure that you leave the chosen tab active when you save and leave the page.

You can see the conversions your page generated in The Analytics Dashboard.