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Getting Started

Welcome

• Getting Started: The Instapage App Anatomy

Getting Started

• Creating a New Landing Page
• Working with the Page Builder
• Primary Page Controls - The Toolbar
• Page Settings
• The Content Selector

Building your Page

Page Building - Basics

• Alignment, Grouping and Improved Mobile Responsive Feature
• Image Manager + Bigstock
• The Analytics Dashboard
• Page Sections
• Editing the Background
• Text

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Page Building - Advanced

• Passing UTM Parameters From The URL To A Hidden Field
• Video Background for Page Sections
• Inline Style Editor (CSS Editor Module)
• Add a sticky section to your page (top section only)
• Parallax Scrolling Background
• How can I implement Twitter Cards code on my landing page?

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Forms - In depth

• How do I create and edit a form?
• How to add two horizontal fields to your form
• How do I redirect to another page after form submit?
• How do I rearrange the position of form fields?
• How do I add a Drop Down Menu to my Form?
• How do I add a Checkbox field to my Form?

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Mobile friendly builder

• Disable your mobile page

Publishing

Publishing Your Landing Pages

• ★ Enabling SSL or HTTPS on your landing pages
• Downloading and installing the Instapage module on Drupal
• Assigning a 404 Page
• WordPress 404 Page
• Publishing Your Page to Drupal
• Publishing Options

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Advanced publishing instructions

• Publishing to a CMS
• GoDaddy (godaddy.com)
• 1&1 Web Hosting (1and1.com)
• NameCheap (namecheap.com)
• BlueHost (my.bluehost.com)
• Dream Host (dreamhost.com)

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Testing & Data Analysis

3rd Party Tracking Solutions

• Form Submission tracking for Google Tag Manager
• Adding Google Tag Manager to Instapage
• Google Call Tracking

A/B Testing

• Recover a Deleted Variation
• Running A/B Tests
• How do I set up my conversion goals?
• How do I transfer an A/B variation to another landing page?
• How do I add Adwords Conversion Tracking to my pages?
• How do I run an A/B test?

Viewing your Data

• Heatmaps
• Why is my Conversion Rate Over 100%?
• Delete Leads
• Email Notifications for New Leads
• How do I download my leads (form submissions)?
• Setting Up External Conversion Tracking

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Integrations

Direct Integrations

• Integrating with ConvertKit
• HubSpot Integration
• Marketo Integration
• Integrating with Zapier
• Integrating with MailChimp
• Integrating with Autopilot

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3rd Party Solutions

• Integrating with Outgrow (calculators and quizzes)
• Integrating with Omniconvert Overlays
• Integrating with Eventbrite
• Integrating with Interact
• Connecting Google AdWords with your Landing Page (Enterprise Only)
• Integrating Crazy Egg Heatmaps and Session Recordings

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Team and Users

Working with Clients & Users

• Audit Log
• Collaboration Solution
• Permission Levels For The Collaboration Tool
• Team Members Permission
• Subaccounts (Client Accounts)
• Team Members

Account Management

Managing Your Account

• Changing Your Subscription
• How Do Usage Limits Work
• What Happens when you Downgrade your Subscription
• Invoices
• Termination of Contract
• Instapage Pricing

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