How do I link a downloadable file?

Ebooks are one of the most popular types of digital assets marketers use to generate leads. There are multiple ways to set this up, the most popular are:

    • Creating a download link (there are many options available to you, some of which include: Google Drive, Dropbox and WordPress File Uploader). If you choose this option, you can add the link to a button, text or image, as shown in this article: 
    • Using a third party autoresponder service. You can use any of our direct integrations (see list here: such as: AWeber, Autopilot, or MailChimp. If you choose this option, the file download will have to be set up inside the integration, to be sent as a follow-up email to the lead.
    • Uploading a file to the Instapage servers to be downloaded by the visitor upon form submission or button click.

If you would like to add the file directly to our servers, follow the simple steps below to upload your file:

Option 1: Download after form submission

Click the form in question, select Submission from the right-side menu, then choose the Download tab and upload your file, either from your computer or from a URL.


Note that the file size limit for ebook downloads and other digital assets is 20MB. If you want to upload a larger file, you can create a download link with any of the above-mentioned services and paste it in the Redirect - Outside URL field from the same menu.

Don’t forget to add a thank you message while you’re here. The message will appear after your visitors click on the Submit button of your form. The file download will be triggered as well. 

The download option cannot be used together with the redirect option. They are mutually exclusive and only work separately. You can either choose a redirect or a file download as an automatic action after the visitor submits the form, not both.

Option 2: download on button click

Select the button, choose Link setup from the menu on the right, then File download from the dropdown. 


Option 3: Download on text click

Click the text box, click on Edit, select the words that should have the hyperlink on them, then choose Link setup and the File download option.

You also have the option to set the color for the link, so when someone hovers over that part of the text, it will have a different color. This can be set up by clicking on Link color as seen below.


Note: This works for both paragraph text and headline text.

Option 4: Download on image click

Click the image, then click Link setup and select File download from the dropdown.


NOTE: The upload file feature is not intended for .exe files or image files.