Integrating with MailChimp


While in the Landing Pages list, click on the name of the desired page and select Integrations -> Form Integrations:

integrations slider.gif

If you have already connected your MailChimp account to Instapage, you will see it here and you can select it. Otherwise, you will see this screen and you can go to the main Integrations Dashboard to connect.


If you go to the main Integrations dashboard to connect, look for MailChimp in the page integrations list. Sign in and connect the account. This step is done once per workspace.


When you have connected the account, come back to the slideout menu for the page you want to integrate with MailChimp and continue with the steps below.


Our direct integration is using the API of MailChimp and in order to correctly connect your MailChimp account, you need to be the MailChimp account owner or a team member/user with API permissions.

NOTE: Only one account can be connected at a time, even if you have the option of adding more accounts to the list. 


On the next step, choose which audience you'd like to send your leads to and what type of Opt-in you wish to require.

If you'd like to learn more about MailChimp's opt-in settings, you can read this: 

If you don't have an audience, now is the time to create one!


In this step you can choose a group, if you set one up in MailChimp.


Now, you have to map your Instapage fields to the MailChimp fields. After you map all the fields from Instapage, click Continue;


Make sure all the MailChimp fields marked with an asterisk (*) are mapped in order for the integration to work.

If you map a field with the [None] option, the data submitted in that field will not be sent to MailChimp.

The Auto Generate option will create a text field inside your integration.

If you map an Instapage field with a field from your CRM side that has predefined options/values, then the field from Instapage side must have those exact same predefined options/values, and it is recommended for the fields from both sides to be of the same type.

The SMS phone number field that is specific to Mailchimp’s SMS Marketing campaigns will not be captured by our form because this type of field currently does not work with third-party forms. In this case, if you wish to capture an SMS phone number field, you will need to embed a form from Mailchimp that has this field already set up. To embed the form, you need the code from Mailchimp's side, and place it in our HTML element here:

If you went through all the steps, click on Finish and you should see a confirmation message.

Then click on CLOSE.

In order for the changes to save on the page, you still need to update the experience. So after clicking on CLOSE, head back to the first page slide-out to UPDATE the page experience.


You can check the leads in your MailChimp account by going to Audience - All contacts.


Note: While we try to keep all of our instructional articles that involve third-party services up to date, sometimes they make changes to their platform of which we are not aware, and, as a consequence, the user interface may differ from the provided screenshots.

Important Notes:

- The integration only works on the live URL. It can not be tested on the preview mode. When testing on the live URL, make sure that your browser is not displaying an older cached version.

- Make sure to test the integration with different addresses because if you submit the form multiple times with the same email address the integration will flag the email as spam.

- Always test your integration with real email addresses as some systems recognize fake emails.  

- All fields need to have a label/name in order for the integration to work. Please do not leave the label empty or with just space characters. You can pick the 'hide label' option for some field types.