To start using Instapage, you need to create (sign up for) an Instapage account. Every new Instapage account starts with a 14-day free trial of the Optimize plan. This article explains how to create an account with your email address or your Google account, how to cancel the account during the free trial, how to change between monthly and annual billing, and how to reactivate an account that was canceled in the past.
This article is for new Instapage users and for returning users whose account was canceled. If you were invited to join a workspace by another Instapage user, see Switching the workspace that you are viewing instead.
How to create an Instapage account
You can create an Instapage account in two ways: with your email address or with your Google account. Both options are available on the Instapage sign-up page: https://app.instapage.com/auth/signup.
The sign-up page, titled Sign Up for a free 14-day trial, shows a Sign up with Google button at the top. Below it, under Or sign up with email, there are fields for your first name, last name, work email, and password, an optional checkbox for receiving updates, tips, and offers via email, and the Create Free Account button. The right side of the page explains how the 14-day free trial works.
Sign up with your email address
To create an Instapage account with your email address, follow these steps:
Go to the Instapage sign-up page: https://app.instapage.com/auth/signup.
Under Or sign up with email, enter your first name, last name, work email, and password.
Click Create Free Account. You are logged into the Instapage app.
Open your email inbox and find the email from Instapage with the subject Please verify your email address. Click the verification link in the email to confirm your email address and start using your account.
The verification email is sent from no-reply@app.instapage.com . The email asks you to verify the email address for your Instapage account and contains the verification link.
Sign up with your Google account
To create an Instapage account with your Google account, follow these steps:
Go to the Instapage sign-up page: https://app.instapage.com/auth/signup.
Click Sign up with Google. A Google sign-in window opens.
In the Google sign-in window, enter the email address of the Google account you want to sign up with, and click Next.
In the next screen, Google asks you to allow instapage.com to access your name, profile picture, and email address. Click Continue to authorize the sign-up.
What is included in the free trial
During the 14-day free trial, you have access to the features of the Optimize plan, so you can create pages and test the platform. According to the sign-up page, the free trial ends early if you exceed 2,500 unique visitors or if you upgrade to a paid plan before the 14 days are over.
How to cancel your account during the free trial
If you decide that Instapage is not the right fit for you, you can cancel your account yourself before the 14-day free trial is over. To cancel the account during the free trial, follow these steps:
Click the name of your workspace in the upper-left corner of the Instapage app.
Click My Account Admin.
Click Subscription.
Click Cancel Account in the lower-left corner of the Subscription page.
The Subscription page shows a summary of your account. On the left, under My Usage, you can see your visitors, landing pages published, team members, and workspaces. On the right, under My Plan, you can see your plan, monthly payment, first billing date, and card details. The Cancel Account button is in the lower-left corner, and the Update Plan button is in the lower-right corner.
How to change between monthly and annual billing
Instapage subscriptions can be billed monthly or annually. If you want to change the billing type before the 14-day free trial is over (for example, from annual to monthly), you can do it yourself from the Subscription page: click the name of your workspace, then My Account Admin > Subscription, and then click Update Plan in the lower-right corner.
After the billing period has started, the rules for changing the billing type are different:
Monthly to annual: You can upgrade from a monthly to an annual subscription yourself, from the Subscription page. You do not need to contact the Support team.
Annual to monthly: You need to contact the Billing team at help@instapage.com to downgrade from an annual to a monthly subscription.
For detailed steps, see Update plan / Subscription.
After your account is upgraded, clear your browser cache if your usage limits have not reset or if you cannot use a feature from the new plan.
How to reactivate a canceled account
If you had an Instapage account in the past that was canceled, and you want to use Instapage again, you can reactivate the account by resetting your password, as shown here: https://d.pr/oZthiW. For more information about resetting your password, see How do I reset my password?.
A canceled account, or an account whose free trial has ended, keeps access to the page builder. You can still access all your existing pages, build an unlimited number of new pages, and invite your team to collaborate on them. However, some features are restricted, and an active subscription is required to publish pages or to have live URLs.
To subscribe to a paid plan again, go to My Account Admin > Subscription and click Update Plan, or open this page after you log in: https://app.instapage.com/upgrade. Then enter your billing information to complete the subscription.
If your account is set to cancel at the end of your billing period and you have changed your mind, send an email to help@instapage.com or create a support request from inside your account. The Billing team will help you keep your subscription active. For all the ways to contact the team, see Instapage Support Team.