AdMap allows you to streamline your Google Ads search campaign connections with the landing pages you create. It enables you to visualize your campaign structure and landing page connections, as well as manage those connections directly in Instapage.
The goal of AdMap is to help you ensure that you deliver one specific experience for each ad that you have active in order to take each target audience of your campaign through a fully personalized funnel.
Accessing AdMap is done from your Instapage dashboard on the left-hand side menu.
Connecting Google Ads to AdMap
If you don’t have a Google Ads account integrated already, you will see this screen, and you will need to connect your Google Ads account to your workspace by clicking on Connect Ad Account or from the Integrations page.
NOTE: You need to have Admin or Standard access in Google Ads in order to be able to establish the connection.
After you have successfully integrated your Google Ads account or if you had it connected previously, your campaigns will be automatically imported into AdMap. After all, your Google Ads campaigns will be imported into AdMap, and you can click on them to open Ad Groups and then see each individual ad.
You will be able to see the number of clicks and the cost on all three levels (ad, ad group, and ad campaign) for the last 30 days as a default.
You can also change the date range and select the period of time that you wish.
NOTE: Only search ads are currently available for connection with AdMap.
Connecting an Ad to a page experience
To connect a page experience to a specific ad, select it and then click the Add Experience button on the right.
Select your group, page, and the experience matching your ad.
You can use the Bulk Connect option in the top-right corner if you want to add the same experience to multiple ads within one ad group.
If you choose to create a new page or a new experience for an existing page, this is what it will look like:
Once you confirm, you will create a draft connection which is not pushed to Google yet. After making the changes you want in terms of connecting ads to experiences, you can push the changes to Google Ads by clicking the Review & Push button in the top right corner. This will open a confirmation modal showing you which experiences can be pushed and which experiences need to be published first. You cannot push unpublished experiences as they do not have a URL yet.
Predefined URL parameters from Google Ads
Any UTM parameter predefined in Google Ads will be preserved during AdMap connection updates. This means the predefined UTM parameters in Google Ads will remain in the Final URL to ensure tracking occurs as expected within both Google and Instapage. They will be appended to the URL during the Review & Push stage.
Example:
- Final URL in Google, including UTM Parameters: www.landingpage.com/?UTM_Source=GoogleInput
- Final URL in Instapage, with Google UTM parameters and Instapage automatic parameters appended to the end of the URL: www.landingpage.com/?UTM_Source=GoogleInput&6ed58dds=e49237b382d0
AdMap Connection for Default Experiences
AdMap lets you select from your published experiences and connect them to a given ad in your Google Ads campaigns. After you select a default experience to connect back to Google Ads, you will need to confirm that you want to move forward with the changes.
Afterward, the URL from the URL Settings tab will be pushed back to the final URL field in the ad you have selected within your Google Ads network.
The final URL field after a connection is made in AdMap:
AdMap Connections for Custom Experiences
AdMap lets you select from your published experiences and connect them to a given ad in your Google Ads campaigns. After you select a custom experience to connect back to Google Ads, you will need to confirm that you want to move forward with the changes. Afterward, the URL from the Audience Settings tab will be pushed back to the final URL field in the ad you have selected within your Google Ads network.
The final URL field after a connection is made in AdMap:
When using AdMap, the final URL added in Google Ads (formerly known as Google AdWords) will serve both desktop and mobile devices, so you don't have to select the Mobile URL check box. Our system will automatically load the proper page layout depending on the visitor's device.
How can I remove a connection?
While the connection is still a draft, you can remove it by clicking the name of the experience, as seen here:
For now, if the connection is already live, it is only possible to remove the connection by connecting the ad to a different experience altogether.
Team member permission levels
The account owner and Manager-type team members have full access to AdMap. Editors can edit a page, switch the connection for an ad, and set up draft connections, as well as remove connections, but they cannot push changes live. Viewers can only view AdMap without being able to make any changes.