Page Load, Exit Intent & Scroll Depth Pop-Ups

At Instapage, we understand the importance of engaging your audience effectively. That's why we've introduced on-page popups, a powerful tool to capture your visitors' attention at just the right moment. In this article, we'll delve into the details of how our on-page popups work and the various triggers you can utilize to maximize their impact.

How to Set Up On-Page Popups

Select Page popup from under Page settings inside the builder.

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Here, you will need to turn on the toggle Enable Popup, which will open the window to customize your popup. You can add any element from the menu on the left.

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Configuring Triggers

Under Popup trigger, choose the one you want to activate. For each trigger, you can select if you want the popup to show up on desktop and/or mobile. If you want to learn more about hiding elements depending on the view, you can check out our article here:

1. Exit intent:

For desktop: It will be triggered when the mouse leaves the tab or window focus (includes actions like clicking the back button or switching tabs).
For mobile: It will be activated when the user returns to the landing page tab after switching tabs.

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2. Scroll:

Desktop/Mobile: The popup is triggered when the user scrolls past a specified percentage of the page length, allowing for dynamic engagement as visitors explore your content.

You can set up the percentage based on your preference.

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3. Time on page:

Desktop/Mobile: The popup appears after the page load completes, ensuring that it doesn't disrupt the initial user experience.
Additionally, you can set a time delay after the page load completes before the popup appears, allowing for strategic timing based on user behavior.

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The popups are triggered only once per unique page view, preventing repetitive interruptions for returning visitors.
They will also not be visible/triggered in the Preview of the page. You can test them on a live page.
The Heatmaps feature does not work on page pop-ups. It is only available for the rest of the page as seen here:

On-page popups are a versatile tool for engaging your audience at strategic moments during their browsing experience. By leveraging triggers such as Exit Intent, Scroll Depth, and Time on Page, you can capture attention effectively while respecting user behavior and preferences. 

Remember, effective engagement starts with the right timing. With Instapage's on-page popups, you can seize opportunities and drive conversions like never before. If you have any questions or encounter any issues, don't hesitate to reach out to our support team for assistance at or on live chat.