Instapage essential cookies

 

The following cookies present on your pages are categorized as essential cookies:

Name Provider Purpose Expiry Type What happens if the cookie is blocked?
_it_ Instapage Web Analytics This is a third-party cookie that is used to set Snowplow’s network_userid identifier that would identify a visitor across different domains.

365 days

(NOTE: third-party cookie creation is blocked by most of the users, which means that some people won’t see it)

Http, Secure

The network user ID can’t be assigned to the visitor - that means that we won’t be able to track visitors across different pages. Because it is a third-party cookie it is nowadays usually blocked anyway.

If the creation of the cookie would be blocked because the script execution would be blocked - the tracker won’t work. That means that no web analytics events would be collected.

instap-spses.*

 

 

 

Instapage Web Analytics

This cookie is a Snowplow session cookie. It helps us count visitors' sessions on the client-side.

 

30 min JavaScript Secure

If this cookie would be blocked, the Snowplow tracker cannot stitch different visitors' events into a session.

If the creation of the cookie would be blocked because the script execution would be blocked - the tracker won’t work. That means that no web analytics events would be collected.

instap-spid.* Instapage Web Analytics This cookie is a first-party Snowplow’s domain cookie. It sets the domain_userid - identifier that identifies a user on the particular domain. With that, we distinguish if a user’s visit is unique or not.

2 years

(NOTE: ITP 2.1 introduced a 7-day cap on the client’s side (JavaScript) created cookies, so some users might have these cookies deleted sooner than at expiration time)

JavaScript Secure

If the creation of the cookie is blocked somehow a tracker cannot assign a domain user ID to the visitor. That means that the system won’t be able to distinguish new and returning visitors.

If the creation of the cookie would be blocked because the script execution would be blocked - the tracker won’t work. That means that no web analytics events would be collected.

instapage-variant-<page_id> Instapage Page Proxy Cookie used for A/B testing purposes (Experiments). The cookie contains a randomly chosen variation name for the given experiment ID. It allows us to provide consistent behavior by serving the proper variation for a given user. 365 days Http, Secure The A/B test lottery would be performed each time the client visits the landing page. That means that each time a visitor would revisit a page, he would get a random variation.

 

The cookies above should not be blocked, to ensure the proper basic functionality of the page. To block your custom tracking from firing until the visitor consents to being tracked, you can use our cookie bar.

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