The External Popups feature allows you to create visually engaging pop-ups in Instapage and display them on websites that are not hosted on Instapage (external websites). You can design, manage, publish, and track pop-ups from a single place in the Popup Library, and reuse them across sites.
With External Popups, you can:
Create pop-ups and save them in the dedicated Popup library
Trigger them on any external website using a script
Control when and how they appear using triggers and rules
Track their performance with built-in analytics
Create a pop-up
You can create an external pop-up in two ways: either from scratch or from an existing pre-made template.
Create a pop-up from scratch
To create the pop-up from scratch, go to Assets > Popups> External Pops. Click Create External Popup.
headlines
paragraphs
images
buttons
HTML element
video
boxes & circles
vertical & horizontal lines
accordion
a timer
Once you are happy with your design, click Save Changes. Now you can exit the pop-up builder, where the file will be saved under External Popups.
From the External Popups Library, you can rename, duplicate, or delete the popup by clicking on the three dots on the popup and selecting the outcome from the dropdown.
Publish a pop-up on an external website
Each pop-up in the External Popups Library can be displayed on an external website. You can configure Triggers (when the pop-up appears) and Rules (who sees it and under which conditions). This allows you to run targeted campaigns and control exactly when and where your pop-ups are shown.
To publish a pop-up on an external site, click on the pop-up from the External Popups library in order to open the pop-up slideout, and then select Publish Pop-up. This will take you to the slideout options where Domain Settings, Triggers, Frequency, and Installation settings can be made.
1. Domain Settings
The first screen you will see in the pop-up slideout is the Domain settings. Here, you need to add the domain on which the pop-up must be shown.
You can also select Where to show the popup, and choose between Desktop, Tablet, and Mobile.
Then choose to show the pop-up on All pages, Exclude pages, or Select pages.
If you choose only selected pages, then add the particular URL of the page, or use the asterisk symbol * to choose a group of pages. For example, https://mysite.com/products/* - where the asterisk symbol stands for any combination of symbols that go after the link, so that all pages that start with https://mysite.com/products/ will be selected.
If you are happy with these settings, click Continue.
2. Triggers
On the next page of the slide-out, you will select your pop-up triggers.
You can select when to show the pop-up: Immediately, When any condition is met, or When all conditions are met.
Now select the actual triggers for the pop-up, and then click Continue.
3. Frequency
Choose how often you want to show the pop-up: Do not limit, Show only once, or Once per * session.
Then choose When to stop showing it, and add your input to close the pop-up after [*] times.
Click Continue to go to the last step.
4. Installation
The last slideout screen before publishing the pop-up is Installation.
Here you will find the generated script, which you will need to copy and paste into the <head> section of the external website.
Once it has been added to the code of the external website, come back to the same screen and click on Verify Connection.
Once the connection is successfully verified, select Publish. Your External popup is now live!
You can publish multiple pop-ups on the same website and manage all active and inactive pop-ups from the Popup library directly.
Popups that have not been published are marked with the Draft status (grey dot). Activated popups are marked with Activated status (green dot).