Your homepage is the main entry point to your website—it’s what visitors see when they go to your root domain (for example, www.yourdomain.com). In Instapage, you can publish any landing page as your homepage and use it as the foundation for a broader website experience.
This guide explains how to set your homepage and how to structure your domain so visitors can easily navigate your content.
Setting up your custom domain
Before setting a homepage, your domain must already be connected to Instapage and properly configured. This involves adding a CNAME record with your domain provider so your domain points to Instapage. If you haven’t completed this setup yet, refer to the guides on adding custom domains: https://d.pr/ZGtXiE and publishing via CNAME: https://d.pr/Tp7jvK
What is a homepage?
A homepage is the main page users land on when they type your domain into their browser. Unlike standalone landing pages, a homepage usually serves as a central hub for your website. It introduces your brand, communicates your core offering, and helps visitors navigate to other important sections like your services, contact page, or additional resources.
Because of this, a homepage should do more than just convert—it should orient visitors and provide a clear path forward. This is especially important if you plan to publish multiple pages under the same domain.
Publishing a page as your homepage
To set a page as your homepage in Instapage, open the page slideout and click Publish Page. Choose Custom Domain, then select your connected domain. In the URL field, leave the path blank and publish your home page.
Publishing without a subdirectory ensures your page appears at the root of your domain, such as www.yourdomain.com. This is what defines it as your homepage.
Understanding domain structure
Your homepage typically lives at the root of your domain for example www.yourdomain.com, while other pages are published as subdirectories; paths like www.yourdomain.com/about, /contact, or /services.
Although it’s technically possible to publish a homepage at a path like /home, this is not standard practice and can create unnecessary friction for users. Keeping your homepage at the root level ensures a cleaner URL structure and a more intuitive experience.
As you build out your site, you can continue publishing additional pages under the same domain using different subdirectories for a multi-page experience while still managing everything within Instapage.
Creating a website-like experience
While Instapage is designed for landing pages, you can still create a cohesive website structure by connecting multiple pages through navigation.
Adding a navigation bar to your homepage helps visitors move between pages easily. You can link to other published pages, such as an About page, a Contact page, or any campaign-specific pages.
Using templates
Instapage templates can be a strong starting point when building your web pages. Templates are designed for conversions, and they can easily be adapted for your homepage layout by adding navigation elements and expanding the content structure with block templates: https://d.pr/YMqXAT
When selecting a template, look for designs that include multiple sections and allow space for navigation. From there, you can customize the layout to include links to other pages and organize your content in a way that reflects your brand and goals.
To read more about website templates, please see this guide: https://d.pr/wSUXGt
Best practices for an effective homepage
A well-designed homepage should quickly communicate what your business offers and guide visitors toward taking action. Clarity is key—users should be able to understand your value within seconds of landing on the page. Strong headlines, intuitive navigation, and a logical content flow all contribute to a better user experience.
It’s also important to ensure your homepage is mobile-friendly and visually clean. Including trust elements such as testimonials, client logos, or reviews can further strengthen credibility and improve engagement.
Additional SEO considerations
Beyond design and structure, your homepage also plays an important role in search engine visibility. One important concept to understand is structured data, often referred to as schema. Schema markup helps search engines better understand the content on your page by providing additional context, such as what your business does, what services you offer, and how your pages are organized.
Implementing schema can improve how your site appears in search results and may enhance visibility through rich results. It also works alongside your sitemap, which helps search engines discover and index your pages more efficiently.
For more detailed guidance on optimizing your pages, including schema and other SEO best practices, please refer to this guide: https://d.pr/rxcbjT
Furthermore, a sitemap is a file (usually in XML format) that lists the important pages of your website. It helps search engines like Google understand your site’s structure and quickly find and index your content.
With this in mind, we launched a Sitemaps feature, which makes it easier to submit your published pages to search engines, such as Google Search Console, so they can be discovered and indexed faster.
To learn more about Sitemaps, please refer to this guide: https://d.pr/XM8qZC