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Using the Google Ads conversion tracking tag

Conversions will be triggered either by button clicks or by form submissions on the main page or by visits to a thank you page (used as a conversion page).

First, you will need to install the Google Global site tag. To install the Global site tag, please follow the steps mentioned in Google’s documentation. The snippet needs to be added in Settings - JavaScript - Head.

After that. Follow the instructions on point 1 or 2 (lower on this page) and note that the code snippets mentioned there will need to be placed in Settings - Javascript - Body.

settings_button.png

JAVASCRIPT.png

javascript_body_.jpg

1. Conversions triggered by button clicks

For tracking button clicks on your page, you will need to use the following code snippet and customize it to fit your needs:

<script>
window.addEventListener('DOMContentLoaded', function () {
var element = document.querySelector("#element-123 .btn");
element.addEventListener("click", handler);
function handler() {
gtag('event', 'conversion', {'send_to': 'AW-123456789/AbC-D_efG-h12_34-567'});
}
});
</script>

You will need to customize the code with the Google Ads tracking script and change the #elementID with the corresponding element ID that you want to trigger the event.

Here is how you can find the button element ID number:

button_gif.gif

 

2. Conversions triggered by form submissions

When tracking form submissions, in case of a single form on the page, you can use this code snippet:

<script type="text/javascript">
window.instapageFormSubmitSuccess = function( form ){
gtag('event', 'conversion', {'send_to': 'AW-123456789/AbC-D_efG-h12_34-567'});
};

</script>

 

If you have multiple forms on the page, you can use the following code snippet; For this second code snippet, you will need to edit the "wid" value, which is only the digit part of the element ID. For #element-123, the "wid" value is "123":

<script>
window.instapageFormSubmitSuccess = function( form, wid ){

if ( wid === 123 )
{
//add your event code here;
}
else if ( wid === 124 )
{
//add your event code here;
}
else
{
// do nothing out of a box
}

};
</script>

 

3. Conversions triggered on the thank you page

You can also track conversions with a Thank You page. The Google Ads conversion tracking tag that was implemented on the landing page will fire upon page visit. This tracking tag, as Google mentioned, needs to be implemented on a Thank You page, because it will load only after the user has converted.

If you want to track conversions with a Thank You page, please follow the instructions described in this article.

NOTE: If you also want to see the cost per lead and cost per visitor metrics in your Instapage analytics, you can connect your Google Ads (ex-AdWords) by following the instructions in this article. 
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