Conversions will be triggered either by button clicks or by form submissions on the main page or by visits to a thank you page (used as a conversion page).
1. Conversions triggered by button clicks
For tracking button clicks on your page, you will need to use the following code snippet and customize it to fit your needs:
You will need to customize the code with the Google Ads tracking script and change the #elementID with the corresponding element ID that you want to trigger the event.
Here is how you can find the button element ID number:
2. Conversions triggered by form submissions
When tracking form submissions, in case of a single form on the page, you can use this code snippet:
If you have multiple forms on the page, you can use the following code snippet:
For this second code snippet, you will need to edit the "wid" value, which is only the digit part of the element ID. For #element-123, the "wid" value is "123".
3. Conversions triggered on the thank you page
You can also track conversions with a Thank You page. The Google Ads conversion tracking tag that was implemented on the landing page will fire upon page visit. This tracking tag, as Google mentioned, needs to be implemented on a Thank You page, because it will load only after the user has converted.
If you want to track conversions with a Thank You page, please follow the instructions described in this article.
How to track events from different tracking platforms
If you need to track conversions using events from both Facebook and Google Analytics or Google Ads, you just need to add the code for that platform in the same function, instead of copying the entire code again. This is because the function only needs to be triggered once. If you use the same code with the same function twice, the second function will override the first one. You can find the content of the respective functions in the dedicated articles for conversion tracking for the other platforms, linked above.
1. For form submissions
2. For button clicks
NOTE: If you also want to see the cost per lead and cost per visitor metrics in your Instapage analytics, you can connect your Google Ads (ex-AdWords) by following the instructions in this article.