Integrating with Kit (formerly ConvertKit)

While in the Landing Pages list, click on the name of the desired page and select Integrations -> Form Integrations:

If you have already connected your Kit account to Instapage, you will see it here and you can select it. Otherwise, you will see this screen and you can go to the main Integrations Dashboard to connect.

On the menu on the left side of the dashboard, click on the name of the workspace you want, Workspace Settings - Integrations, and look for the Kit Integration.

Sign in and connect the account. This step is done once per workspace. 

Our direct integration is using the API of ConverKit and in order to correctly connect your Kit account, you need to be the Kit account owner or a team member/user with API permissions.

To get your API secret code, click on the name of the account - Settings - Advanced - API.

NOTE: Only one account can be connected at a time, even if you have the option of adding more accounts to the list. 

When you have connected the account, come back to the slideout menu for the page you want to integrate with Kit and continue with the steps below.

Note that the form must be added in Kit first. Go to Grow > Landing Pages & Forms.

Now select the form you want to use from the Instapage Kit integration;

Enter or select the tags you want to use;

Now map your Instapage fields to match the ones in Kit;

Field mapping is the most important step in the setup process. To ensure your leads are successfully accepted by Kit, you must adhere to the following mapping logic:

• Map All Required Fields: Every field marked with an asterisk (*) must be mapped. If a required field is missing, the integration will fail. The 'email' field is strictly required for every submission.
• Internal Value Matching: If a Kit field has predefined "internal values" (dropdowns, checkboxes, or radio buttons), your Instapage field must use the exact same options/values, including exact upper and lowercase, spacing, and characters.
• Type Consistency: We strongly recommend that fields on both sides (Instapage and Kit) share the same data type (e.g., Text to Text, Number to Number). There are exceptions, so make sure you respect the field values and type limits, then test the integration to see if it works.
• The [None] Option: Selecting [None] for an Instapage field means that the specific data will not be sent to Kit.
• Auto-Generate Functionality: Using Auto-Generate will automatically create a new text field within your Kit list properties to house that specific data.
• Custom Fields Limitation: We support a limit of 100 custom fields. If you have more than 100 custom fields, your integration/field might not work. You can either delete the extra fields or use predefined ones in this case.

If you went through all the steps, click on FINISH, and you should see a confirmation message.

Then click on CLOSE.

In order for the changes to save on the page, you still need to update the experience. So after clicking on CLOSE, head back to the first page slide-out to UPDATE the page experience.

You can check the leads in your Kit account by going to Subscribers. 

Note: While we try to keep all of our instructional articles that involve third-party services up to date, sometimes they make changes to their platform of which we are not aware, and, as a consequence, the user interface may differ from the provided screenshots.