Integrating with GoToWebinar

GoToWebinar is the most simple, cost-effective tool for hosting real-time online events that draw people in. You can easily invite up to 1,000 attendees and engage them with high-definition video, screen sharing, interactive tools, and more.

Follow the instructions below to set up the integration. Note that you can only integrate live webinars.

While in the Landing Pages list, click on the name of the desired page and select Integrations -> Form Integrations:

If you have already connected your GoToWebinar account to Instapage, you will see it here and you can select it. Otherwise, you will see this screen and you can go to the main Integrations Dashboard to connect.

On the menu on the left side of the dashboard, click on the name of the workspace you want, Workspace Settings - Integrations.  Click on Continue To GoToWebinar, as connecting the integration requires confirmation from within their app.

Sign in and connect the account. This step is done once per workspace. 

Our direct integration is using the API of GoToWebinar and in order to correctly connect your GoToWebinar account, you need to be the GoToWebinar account owner or a team member/user with API permissions.

When you have connected the account, come back to the slideout menu for the page you want to integrate with GoToWebinar and continue with the steps below.

Select which webinar you want to use;

Now you need to map all your Instapage fields to match the ones in GoToWebinar - they will always require a first name, last name, and email address. 

Field mapping is the most important step in the setup process. To ensure your leads are successfully accepted by GoToWebinar, you must adhere to the following mapping logic:

• Map All Required Fields: Every field marked with an asterisk (*) must be mapped. If a required field is missing, the integration will fail. The 'email' field is strictly required for every submission.
• Internal Value Matching: If a GoToWebinar field has predefined "internal values" (dropdowns, checkboxes, or radio buttons), your Instapage field must use the exact same options/values, including exact upper and lowercase, spacing, and characters.
• Type Consistency: We strongly recommend that fields on both sides (Instapage and GoToWebinar) share the same data type (e.g., Text to Text, Number to Number). There are exceptions, so make sure you respect the field values and type limits, then test the integration to see if it works.
• The [None] Option: Selecting [None] for an Instapage field means that the specific data will not be sent to GoToWebinar.
• Auto-Generate Functionality: Using Auto-Generate will automatically create a new text field within your GoToWebinar list properties to house that specific data.
• Custom Fields Limitation: We support a limit of 100 custom fields. If you have more than 100 custom fields, your integration/field might not work. You can either delete the extra fields or use predefined ones in this case.

If you went through all the steps, click on FINISH, and you should see a confirmation message.

Then click on CLOSE.

In order for the changes to save on the page, you still need to update the experience. So after clicking on CLOSE, head back to the first page slide-out to UPDATE the page experience.

You can check the submitted leads in your GoToWebinar account by simply clicking on Registered in your dashboard or by clicking on the name of the webinar and then Registration.

Note: While we try to keep all of our instructional articles that involve third-party services up to date, sometimes they make changes to their platform of which we are not aware, and, as a consequence, the user interface may differ from the provided screenshots.