Add a countdown timer to your page by clicking on the Timer button.
Once you position the timer on your page, you can customize it by clicking on it. You have the option to change the color, language, and label position, and also, don't forget to add a date to count down to.
The labels for the countdown timer are not available on the mobile version of the page, as the width of the mobile devices does not allow it.
However, there is an easy workaround: you can add a text element to the desktop version, configure it to look like the timer labels, then hide it behind another element. Then go to the mobile version and rearrange the elements as to place the text element above or under the timer. You can see a recording of the process here: https://d.pr/v/KoAYqx.
Important Note on Timer Functionality
The native Instapage countdown timer is a fixed-date widget only. It is designed to count down to a specific, absolute date and time in the future.
No Evergreen Functionality: The timer is not "evergreen." It cannot be programmed to start a unique countdown for individual visitors (e.g., "starts when the user lands").
No Dynamic Resetting: The timer will not automatically reset, restart, or loop based on visitor behavior, such as a page reload, a re-visit, or an exit-intent trigger.
Static Expiration: Once the set date and time are reached, the timer remains at zero for all visitors globally.
If your campaign requires a personalized timer that resets per user session or uses cookie-based tracking to maintain a countdown across visits, we recommend implementing a custom 3rd-party timer widget via our HTML element (as seen in our article here: https://d.pr/thUsZt) or, if you are a Convert customer that has coding hours in their contract, you can have a personalized solution made for you by our Professional Services Team. If you would like to upgrade to Convert, get in touch with us here: https://d.pr/fWZEBs.