Google Call Tracking

If you want to see which specific keywords, ads, ad groups, and campaigns are leading to call conversions, you can use dynamically-generated Google forwarding numbers to replace your business number on your website.

In order to track conversions made from a call ad set up with Google Ads, you will need the following: 

  • An Ads account. If you don’t have one, you can sign up at 
  • An active call extension. At least one call extension is required;
  • A business in an eligible country. Google forwarding numbers are currently available in these countries:;
  • A landing page.

You can find Google's instructions for setting up Call Tracking here:

If you want to add the phone number on your page as HTML, you can add an HTML box from the left sidebar of the page editor and insert code there.


Other custom code can be inserted into the Javascript and HTML/CSS sections of the page editor found on the right-side menu.

NOTE: This is a third-party custom code implementation of a feature, and Instapage's Support Team cannot offer assistance or troubleshooting for it.