Using the Google Ads conversion tracking tag on a "thank you page"

In order to add Google Ads Conversion Tracking to an Instapage landing page, you will have to create a “Thank you” page, which will act as a conversion page. If you chose a premade layout to create your page, check out the layout gallery as most of them have a similar “Thank you” page already designed.

Afterward, you will have to link the conversion page to the form on your landing page. Here is the quick guide to help you.

After you have created and linked the conversion page to the landing page, all you have to do is:

1. Place the Global site tag in Settings - JavaScript - Head. In Google's documentation you can find the details regarding the Global site tag. 

2. In Settings - JavaScript - Body section, paste the Google Ads conversion tracking tag. If you haven't created your tag, follow these instructions to create it;

3. Save the changes then update your page and that's it. 

NOTE: If you also want to see the cost per lead and cost per visitor metrics in your Instapage analytics, you can connect your Google Ads (ex-AdWords) by following the instructions in this article.