You can add links to buttons, images, and text elements. You cannot add links to shapes (boxes or circles). Note that form buttons and regular stand-alone buttons are different. If you want to add a redirect after form submission, please follow this article instead: https://d.pr/LlCuVJ
1. Adding a link to a button or an image
Click on the button or the image that you want to attach a link to and choose the Link Setup option on the sidebar, as shown in the GIFs below.
2. Adding a link to a text element
In the case of images and buttons, the link is attached to the entire element, but in the case of text boxes, you need to select which part of the text you want to hyperlink. You can also select the color for that part of the text by selecting Link color as seen below.
The options under Link setup are:
Outside URL - you can redirect the visitors to a URL outside of Instapage. Enter your link and choose if you want the link to open in a new tab, track it as a conversion, pass URL parameters as shown here: https://d.pr/BdjUZO, or assign a GA event if Google Analytics is connected to the page.
Landing page - you can redirect to a page built in Instapage. Only the published pages will appear here. You will have the same options as the Outside URL.
Pop up - you can create pop-ups as shown here: https://d.pr/fen8cD.
On page link - you can scroll down and select the section on the page where the visitor should be taken to once they click on the element.
File download - you can upload your own file to be downloaded once the element is clicked.
If you want to change your choice after you selected an option, you can click on Unlink, and you can select the new option.
Aria label
You will notice an Aria label field available for clickable elements. This should indicate to a visitor using a screen reader where the link on that element would take them and what action would result from clicking on it.
For buttons, this can be found after you click on it and then select Button style.
For images, after you click on them, click on Link setup and select one option and the aria label will show up.