A perfect way to measure the success of your Facebook advertising campaigns is to add your Facebook Tracking Pixel to your landing page.
How to add Facebook Tracking Pixel to your page
1. Click on the name of the landing page, then on Integrations, then on Marketing Tags & Pixels, and lastly on Facebook Pixel.
2. Paste your Facebook Pixel ID in the designated field;
NOTE: Please make sure you only add the ID here, not the entire Facebook Pixel code.
Double-check the ID so that no extra spaces or symbols are added before or after it in the designated field.
3. Hit Save and then go back to the main slideout view to update the page. Clicking on Update Experience is mandatory in order for the changes to go live on the URL of the page.
Facebook pixel tracks page views by default, so a really easy way to track other conversions(like form submissions) is to add the pixel to a Thank you page and redirect your visitors to it after form submission.
That's it; now you can track your results with your Facebook pixel:
Adding the integration to all the pages in the workspace at once
Our native integration must be added to each page individually, but if your account is on the Convert plan, then you can use the Workspace Scripts feature to add any tracking scripts to all the pages in the workspace at once. You will need to install the Facebook Pixel as code instead of using our integration.
To learn more about the way our Workspace Scripts feature works, click here.
Important note: If you add the tracking code using Workspace Scripts, then you must not use our native integration at the same time to prevent double installations of the same script on your pages.