After logging in, make sure you are on the Landing Pages list of the account.
Select one of the options on the right. You can upload an .instapage file of a page that you previously downloaded, or create a standard page from a template or from scratch.
While it was possible to create Instapage AMP pages in the past, this is no longer an option, as Google has phased out AMP entirely in 2025.
If you select Standard page you can start with a blank page or choose one of our premade conversion-optimized layouts. After selecting an option, the slideout for the new page will open so you can start customizing it.