This menu contains the key components of personalizing and managing your page. Here you can modify your background, set fonts, add third-party code and more.
By clicking on the Analytics button, you can connect your Google Ads, Google Analytics, Facebook Ads Manager, Facebook Pixel and Google Tag Manager accounts. The Google Ads and Facebook Ads integrations are for showing the cost per click of this particular page in the Instapage analytics overview, the others are for tracking purposes.
You can check out the articles below to find instructions for connecting all of the above:
- Integrating with Google Ads
- Integrating with Google Analytics
- Integrating with Facebook Ads Manager
- Adding the Facebook Pixel
- Adding Google Tag Manager
By clicking on the Background Button, you'll be able to set the background of your page, that will show up under Instablocks that have a transparent background set. Note that the background image or color you set here will not be visible under Instablocks that have their own individual backgrounds.
By clicking on the Fonts button, you can set the two fonts that your text boxes will use, one for headlines and one for paragraphs.
The Conversion Goals panel allows you to have control over what should the system count as a conversion.
You can track these as conversions:
- Form Submissions
- Links on page
- External Conversion Tracking
By clicking on the HTML/CSS button, you'll be able to enter custom HTML and CSS into a simple code editor. Only use this advanced feature if you're confident in what you're doing as it will affect your page.
By clicking on the Page History Button you'll be able to see previously saved versions of your landing page. This comes in handy if you'd like to revert to an old design that you may have liked better.