Important news: AMP support is ending
Starting September 1, 2025, Instapage no longer supports creating, duplicating, or uploading AMPs.
Why we made this change: Google no longer prioritizes AMP pages in search results, and our responsive builder can deliver fast-loading mobile pages that perform similarly or even better across all devices.
Your existing pages will continue to work. Existing AMP pages will remain live and editable, but they will stop receiving new feature updates. For the best experience, we recommend rebuilding these pages using our mobile builder. The quickest way to do that is to save the Instablocks to your library and insert them on a new page. More about mobile design here: https://d.pr/cdOkPA
Google now has AMP support in Google Analytics 4.
Although Analytics for AMP has more limited capabilities than Universal Analytics, Google mentioned that they will continue to improve and add more capabilities over time.
Using GA4 on AMP pages requires you to:
- Disclose how Google Analytics collects and uses your page visitor's data, and offering them an opportunity to opt-out of it. You can do this by linking to this Google privacy and terms page, which includes a link to the Analytics opt-out page.
- Adding and modifying the AMP Analytics tag on your AMP pages.
In Instapage, you do not need to add the AMP Analytics tag to your page code, as our native integration already tracks pageviews by default. You simply have to integrate your AMP pages with our GA4 integration.
To integrate with GA4, please follow the steps in this guide: https://bit.ly/46zGhOa
If you wish to track additional custom events, we suggest adding the code recommended by Google's official documentation.