Using Heatmaps, you can optimize your landing page by tracking your visitors' behavior and improve your element placement accordingly.
To access Heatmaps, you will have to open your page in preview mode. You can do this from the page builder, by clicking on the Preview button in the top right corner:
If your page is not published, you can also access its preview mode from the dashboard, just click on Preview page:
In Preview, you will have to enable Heatmap mode by clicking on the toggle:
And now you can see your visitor's behavior on your page.
Hovering your mouse over the fire icon in the top left corner will open the Heatmap menu from where you can switch between three tracking metrics.
1. Scroll Depth will allow you to see how further down the page your visitors have scrolled.
2. Clicks will show you on which elements your visitors have clicked.
3. Mouse Movement will allow you to see where on your landing page the visitors spend the most time.