Why is my conversion rate over 100%?

In cases of very low visitor counts and/or long visitor sessions, your analytics page may show conversion counts that exceed visitor counts, resulting in a conversion rate of over 100%.


This occurs when a visitor’s conversion takes place on your landing page during a time period later than the time of their visit. In this particular case, our analytics will display the visit and the conversion with different timestamps and therefore, for a particular period of time, you will see a conversion rate of over 100%.

Rest assured that your analytics page is reporting all visitor and conversion data accurately. In most cases, this anomaly is temporary and is resolved as visitor traffic to the page increases.