AdMap™

Note: AdMap™ is available for the Team & Agency plan, the new Business plan, the Enterprise accounts that have the feature added in their contract, and the Core users that were part of the closed beta program. 

AdMap allows you to streamline your Google Ads search campaign connections with the Instapage experiences you create. It enables you to visualize your campaign structure and landing page connections, as well as manage those connections directly in Instapage. Note that this feature by itself does not enable you to create additional experiences, aside from the default one each page has. That is only available to Enterprise customers through the Personalization feature.

Accessing AdMap is done from your Instapage dashboard, on the left-hand side menu.

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Connecting Google Ads to AdMap

If you don’t have a Google Ads account integrated already, you will see this screen and you will need to connect your Google Ads account to your subaccount on the Integrations page.  

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NOTE: You need to have Admin or Standard access in Google Ads in order to be able to establish the connection.

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After you have successfully integrated your Google Ads account or if you had it connected previously, your campaigns will be automatically imported into AdMap. After all your Google Ads campaigns will be imported in AdMap and you can click on them to open Ad Groups and then see each individual ad.

You will be able to see the number of clicks and the cost on all three levels (ad, ad group, and ad campaign) for the last 30 days. 

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NOTE: Only search ads are currently available for connection with AdMap.

Connecting an Ad to a page experience

To connect a page experience to a specific ad, select it and then click the Add Experience button on the right.

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Select your group, page, and then the experience that matches your ad, or create a new page or experience if needed. 

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If you want to add the same experience to multiple ads within one ad group, you can use the Add to all ads option in the top-right corner.

If you choose to create a new page or a new experience for an existing page, this is what it will look like:

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Once you confirm, you will create a draft connection which is not pushed to Google yet. After doing the changes you want in terms of connecting ads to experiences, you can push the changes to Google Ads by clicking the Review & Push button in the top right corner. This will open a confirmation modal showing you which experiences can be pushed and which experiences need to be published first. You cannot push unpublished experiences as they do not have a URL yet.

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After you push the changes, you will see this screen:

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AdMap Connection for Default Experiences

AdMap lets you select from your published experiences and connect them to a given ad in your Google Ads campaigns. After you select a default experience to connect back to Google Ads, you will need to confirm that you want to move forward with the changes.
Afterward, the URL from the Experience Manager “URL” tab will be pushed back to the final URL field in the ad you have selected within your Google Ads network.

URL information from default experience:

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The final URL field after a connection is made in AdMap:

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AdMap Connections for Custom Experiences

AdMap lets you select from your published experiences and connect them to a given ad in your Google Ads campaigns. After you select a custom experience to connect back to Google Ads, you will need to confirm that you want to move forward with the changes. Afterward, the URL from the Experience Manager “Audience” tab will be pushed back to the final URL field in the ad you have selected within your Google Ads network.

URL information from custom experience:

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The final URL field after a connection is made in AdMap:

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When using AdMap, the final URL added in AdWords will serve both desktop and mobile devices so you don't have to select the Mobile URL check box. Our system will automatically load the proper page layout depending on the visitor's device.

Team member permission levels

The account owner and Manager-type team members have full access to AdMap. Editors can edit a page, switch the connection for an ad and set up draft connections, as well as remove connections, but they cannot push changes live. Viewers can only view AdMap without being able to make any changes.

Note: AdMap™ will work only if AdBlock is disabled.
Note: In order to connect the Google Ads account, you need to have Admin access. For more details regarding the Google Ads permission levels, please check out this article.