The Conversion Goals tab is the fourth one you are presented when accessing the Experience Manager.
Different actions can be considered conversion goals depending on your objective. On Instapage, you can set three types of conversion goals:
- Individual link tracking for all page links (buttons, images, text);
- Form submissions (leads);
- External tracking for pages outside of Instapage (thank you pages, shopping cart checkout, etc).
Since the functionality of setting conversion goals for your Experiences is still under construction, you will currently see the screen below when accessing this tab of the Experience Manager. You can simply navigate into the builder in order to set them under Settings > Conversion Goals.
Please see this article for the next tabs of the Experience Manager: SEO & Social Info