Integrating with Iterable


Iterable is a cross-channel customer engagement platform for marketers. Follow the instructions below in order to send Instapage leads to your list of users in Iterable through Zapier:

1. First, you need to log into your Zapier account and click this link in order to receive access to the beta Iterable integration. It should look like this:


2. Now that you have access to the beta Iterable integration, please follow steps 1 through 10 from our Integrating with Zapier article. Once you get to step 11 it's time to set up the action.

3. Click on Add a Step, select Action from the menu.



3. Select Iterable from the list of apps.


4. Choose the Create/Update a User option then click Save + Continue.


5. Now you will need to connect with your Iterable account.


Inside Iterable go to Integrations > API Keys and generate a new API key to use for this Zap.


Choose Standard for the type then click Create.


Now copy the newly created API Key and insert it in the window that popped up when you clicked "Connect an account" and click Yes, Continue:


6. Select your account and click Save+Continue.


7. Now it's time to map your Iterable fields to your Instapage fields and click Continue.


8. When you see this screen next, just skip the test, as it will return an error caused by the value of the email field. Don't worry, the integration will work once the Zap is active.


Don't forget to turn your Zap on after you're finished in order to start receiving Instapage leads generated by your landing page as users in Interable.

Note: While we try to keep all of our instructional articles that involve third-party services up to date, sometimes they make changes to their platform of which we are not aware and, as a consequence, the user interface may differ from the provided screenshots.