Integrating with Google Analytics


Connecting Google Analytics with your page is extremely easy. Make sure that you already have a Google Analytics account. If you don't you can sign up for one here.

If you connect a page with your GA account, you will be able to see the views that page received inside Google Analytics, including a comparison between variations if you are running A/B tests. In case you want to track specific actions on your pages as conversions, you can refer to our Google Analytics Event tracking guide, as the base integration does not track conversions by default.

NOTE: Our integration works only with Google Analytics accounts that have properties set to “Web” type. It does not work with “Apps” or “Web & Apps” property types. For more information about setting up a property, please refer to this article:

In order to connect your Google Analytics account to your Instapage landing page you will need to:

1. Click on the name of the landing page to open the slideout

2. Go to the Integrations section of the slideout menu and select Analytics Integrations:


3. If you already have your GA property connected to the workspace, you will see Google Analytics in the list. If you do not see it, click on the link highlighted below. It will take you to the main integrations list of your workspace, where you can look for Google Analytics and connect your property.



4. After you connect the property there, or if you already have it connected, click on Google Analytics under Analytics Integrations in the slideout menu, then click Continue.


5. Don't forget to Update the page after connecting.

All the reports in GA will display data regarding all the pages that include the respective Tracking ID. To view specific landing page traffic, you can check the Behavior panel - Landing Pages report and filter the view for a particular page.

Make sure to select the correct GA property and view. Each view can be selected from here:


In order to see specific traffic such as variations coming from the landing pages, you can do the following:

1. Go to Behavior - Site Content - Landing Pages:


2. After that, click on the Secondary Dimension button:


3. Select Custom Dimensions and Page Variation Name:


A column with Page Variation Name will appear and you can see the analytics data by variation.


Note: This only tracks variation views. If you would like to track more advanced metrics such as custom events with Google Analytics, please see this article:

If you would like to disconnect a GA property ID, you can do so from the Integrations dashboard, as shown below:



When connecting the Google Analytics account, in case you encountered this error message: “We are sorry but custom dimensions limit for this web property has been reached”. it comes from a limitation of the Google Analytics account. It refers to the fact that the client has reached a limit in his Google Analytics account. You will need to double check in the Google Analytics account how many dimensions you have. Google’s documentation has more details on this:

On our end, the message will look like this:


In Google Analytics, here is where you can find the respective index numbers for your dimensions:


You just need to type in the number in Instapage in the modal pictured above. If you type anything else besides the plain number or if the number you type is not found to be corresponding to a dimension in your account, you will encounter an error.