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Advanced Google Analytics Integration (tracking variations)

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Note: Variation tracking is only available for Enterprise users.

In order to connect your Google Analytics account to your Instapage landing page and start tracking your variations you will need to:

1. Inside your page builder, go to Settings > Analytics;

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2. Select Google Analytics from the list;

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3. Click Continue to Google Analytics;

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After selecting the desired Google Analytics account, a message will appear that the connection was successful.

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If you wish to select a different account, you can click Change:

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All the reports in GA will display data regarding all the pages that include the respective Tracking ID. To view specific landing page traffic, you can check the Behavior panel - Landing Pages report and filter the view for a particular page.

Make sure to select the correct GA property and view. Each view can be selected from here:

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In order to see specific traffic such as variations coming from the landing pages, you can do the following:

1. Go to Behavior - Site Content - Landing Pages:

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2. After that, click on the Secondary Dimension button:

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3. Select Custom Dimensions and Page Variation Name:

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A column with Page Variation Name will appear and you can see the analytics data by variation.

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Note: This only tracks variation views. If you would like to track more advanced metrics such as custom events with Google Analytics, please see this article: https://goo.gl/dctMnW.

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