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Advanced Google Analytics Integration (tracking variations)


Note: Variation tracking is only available for Enterprise users.

In order to connect your Google Analytics account to your Instapage landing page and start tracking your variations you will need to:

1. Inside your experience builder, go to Settings > Analytics;


2. Select Google Analytics from the list;


3. Click Continue to Google Analytics;


After selecting the desired Google Analytics account, a message will appear that the connection was successful.


If you wish to select a different account, you can click Change:


All the reports in GA will display data regarding all the pages that include the respective Tracking ID. To view specific landing page traffic, you can check the Behavior panel - Landing Pages report and filter the view for a particular page.

Make sure to select the correct GA property and view. Each view can be selected from here:


In order to see specific traffic such as variations coming from the landing pages, you can do the following:

1. Go to Behavior - Site Content - Landing Pages:


2. After that, click on the Secondary Dimension button:


3. Select Custom Dimensions and Page Variation Name:


A column with Page Variation Name will appear and you can see the analytics data by variation.


Note: This only tracks variation views. If you would like to track more advanced metrics such as custom events with Google Analytics, please see this article: http://bit.ly/2WMZO9l

If you would like to disconnect a GA property ID, you can do so from the Inegrations dashboard, as shown below:


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