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Why are my Instapage forms pre-filled?

This is a feature we have in order to offer a more seamless experience to your customers and to help you increase conversion rates. 

The fields are pre-filled with the visitor's data if the info exists in the visitor's browser. As long as the field titles are the same, this data is pulled from the browser's cookies if the visitor submitted a form before through another landing page made with Instapage.

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