Integrating with MOVology

image of the movology logo

MOV-ology provides web form abandonment solutions to help you re-engage with customers that have visited your landing page but left midway through completing your form, with branded and personalized messaging.

The MOV-ology solution requires a snippet of JavaScript code to be placed on all pages from which form data will need to be captured. The snippet will require a client ID that MOV-ology will provide.

The snippet can be installed either in the standard way, by placing it in the footer of every page, or by using Google Tag Manager. We strongly recommend the second option. Here's how to do it:

1. Log in to your Google Tag Manager account;

2. Follow the provided instructions for installing Google Tag Manager on your pages;

3. Go back to your GTM account, create a new folder and name it MOV-ology:

image showing how to create a new folder inside your GTM account for movology

4. Create a new trigger:

image showing how to create a new trigger inside your GTM account for movology

Use the following parameters:

-Name:  All Page Views - MOV

-Folder: MOV-ology

-Trigger Options:

        Event: Page View;

        Trigger type: Page View;

        Fire On: All Page Views.

5. Now you have to create a new tag with the following parameters:

image showing how to create a new tag inside your GTM account for movology

-Name: Rapport-ology Tag

-Folder: MOV-ology

-Tag Options: Choose Product: Custom HTML Tag

-Configure Tag:

        HTML: Copy and paste the snippet of code here: 

window.movInit = function() {
clientId : '<clientID>'

(function(d, s, id){
var js, fjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) {return;}
js = d.createElement(s); = id;
js.src = "//";
fjs.parentNode.insertBefore(js, fjs);
}(document, 'script', 'mov-jssdk'));

image of custom code snippet for movology

       Support 'document.write': False

       Advanced Settings - Tag firing options: Unlimited

-Fire on: Click More

             Select the trigger named 'All Page Views (MOV)'

See how to preview and debug here

Note: Don't forget to replace "<clientID>" in the code with your own Client ID.

Now you're ready to recover lost traffic and increase your sales!

Note: While we try to keep all of our instructional articles that involve third-party services up to date, sometimes they make changes to their platform of which we are not aware and, as a consequence, the user interface may differ from the provided screenshots.