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Universal Event Tracking - Bing Ads


Bing Ads lets you track conversion goals and create remarketing lists with Universal Event Tracking (UET).

To do this, first you need to create a UET tag following these steps:

  1. In your Bing Ads account, go to the “Campaigns” tab and click “Conversion tracking”;


      2. Under Conversion Tracking, click UET tags;


     3. Click “Create UET tag” and enter a name relevant to your landing page;

     4. Click “Save” and copy the generated code;


    5. Go back to the Instapage builder and click on Settings;


    6. Click on HTML/CSS;


    7. Paste your UET tag tracking code in the head section;


    8. Now you need to create a conversion goal. To do this, go back to Bing Ads, to the Campaigns tab and click Conversion Tracking;


    9. Under Conversion Tracking, click Conversion Goals > Create conversion goal;



    10. Enter a relevant name for your goal and select the type of conversion you want.


You can read more about Bing Ads conversions here.

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