Bing Ads universal event tracking


Bing Ads lets you track conversion goals and create remarketing lists with Universal Event Tracking (UET).

To do this, first you need to create a UET tag following these steps:

  1. In your Bing Ads account, go to the “Campaigns” tab and click “Conversion tracking”;


      2. Under Conversion Tracking, click UET tags;


     3. Click “Create UET tag” and enter a name relevant to your landing page;

     4. Click “Save” and copy the generated code;


    5. Go back to the Instapage builder and paste your UET tag tracking code in the Javascript - Head section.


    6. Now you need to create a conversion goal. To do this, go back to Bing Ads, to the Campaigns tab and click Conversion Tracking;


    7. Under Conversion Tracking, click Conversion Goals > Create conversion goal;



    8. Enter a relevant name for your goal and select the type of conversion you want.


You can read more about Bing Ads conversions here.

Note: While we try to keep all of our instructional articles that involve third-party services up to date, sometimes they make changes to their platform of which we are not aware and, as a consequence, the user interface may differ from the provided screenshots.