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Integrating with Marketo (page level)


Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Follow the instructions below to set up the integration.

On your landing page, click Settings and then Integrations;



Choose Marketo from the top menu;


Enter your Marketo credentials to sign in;


Here's how to get that information from your Marketo account. 

Client ID and Client Secret

  • Click on Launchpoint under the Integration header in the left-hand navigation bar;
  • Click the View Details link in the row associated with the Installed Service to be connected;
  • Copy the Client ID and Client Secret from the modal window that opens upon clicking the View Details link.

Identity URL

  • Click on the Web Services link under the Integration header in the left-hand navigation bar;
  • Copy the URL shown adjacent to the ‘Identity’ entry under the REST API heading in the main window.

This step is done once per sub-account (or once per account for Core and Optimizer subscribers). After you’ve signed in, you will only select the account from a list. On the same page, you can add a new Marketo account and disconnect the Marketo integration for the page. After you select the account, click Continue;


Now select which list you would like to use and click Continue;


Now just map all your Instapage fields to match the ones in Marketo;


That’s it. If you followed the steps correctly, your form submissions will be sent to Marketo automatically.



Note: Make sure to test the integration with different email addresses because if you submit the form multiple times with the same email address the integration will flag the email as a spam.

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