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Integrating With MailChimp

How do I Connect my forms to MailChimp?

This feature will allow you to instantly send all of your hard earned leads directly to your MailChimp lists. After you've setup the connection, all "new" leads will be saved in both Instapage and to the MailChimp list you selected. Don't have a MailChimp Account? Signup Here

Step 1. Connect Form

When editing a form (not the form button) within the builder you'll be presented with five different options in the drop-down. Choose the Integrations tab and then MailChimp.

Step 2. Enter Your MailChimp API Key

You'll then be presented with the setup manager shown below.


If you don't know where to find your API key, you can click on the link shown at the bottom of the setup or here: MailChimp API Key

Step 3. Choose a List and Opt-In Setting

If you've successfully entered your API key, you should now see all of the lists you've setup within your MailChimp account. Choose which list you'd like to send your leads to and what type of Opt-in you wish to require.

If you'd like to learn more about MailChimp's opt-in settings I suggest you read this:Opt-in vs. Confirmed Opt-in vs. Double Opt-in

Step 4. Configure Field Mapping

As the description says; Field mapping allows you to send custom Instapage form fields over to your MailChimp list. For example, you could map the first_name field in Instapage over to MailChimp's name field or map a custom field like product_size to the target field of your choice.

If you don't already have fields setup in your MailChimp List you can simply click on the Auto Generate fields button and Instapage will create them for you. To learn more about MailChimp fields read this: How do I add more fields to my list?

That's it, you're done! Your new leads should now be sent to MailChimp so that you can further automate / simplify your marketing campaigns. You can come back at anytime to change your settings.

Don't have a MailChimp Account? Signup Here

Have more questions? Submit a request
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