By clicking on the Elements Button (+) you'll also have access to the additional widgets shown below:
By clicking on the Video Button you'll generate a preset video that will appear on your landing page. The video looks like this:
Videos can be an even better option than Images if done right. Make sure to use high quality video with good audio. Instapage currently supports video links from both YouTube & Vimeo (the two most popular video services).
By clicking on the Button icon you'll generate a preset Call-to-Action (CTA) Button that will appear on your landing page. The button looks like this:
If you're designing a "Click-Through" Landing Page then you should be focusing on how to make your CTA Button stand out. A Landing Page button if used should be the primary conversion point and therefore should be placed above the fold and at least one other spot within your page. The button is editable in a few different ways:
By clicking on the Map Button you'll generate a preset Map that will appear on your landing page. The Map looks like this:
Maps are great if you're designing a landing page for a small business or event.
By clicking on the Social Button you'll generate a preset Social Widget that will appear on your landing page. The widget looks like this:
Instapage uses the Page Title and Description to auto generate the social sharing content it passes to these social networks. You can change the size / layout of the widget and remove networks you don't want.