Sometimes it's better to test out a completely different design rather than simply changing the text, images, or layout of the same template.
Choosing a new template for your A/B variations is only a few clicks away.
1. Go to your page, and click on the "Create an A/B test" button (or the Variation A button if you already started A/B testing).
2. Click on the “+” button:
3. Then, click on “Choose from templates”.
4. You will get to the template screen, where you just have to click on the one you would like to use.
And that’s it! Now you just have to add your content and implement the A/B test to see if the new variation performs better.