Getting started: the Instapage app anatomy

Our application works on the latest versions of the browsers Google Chrome, Safari, Edge, Firefox and Opera on desktop devices. It is not intended to work on Internet Explorer or mobile devices. Note that this applies to the application itself, not to the live version of the pages you've published.


The Dashboard and AdMap

The Postclick Dashboard is the first screen you are presented with when you log in. Here you can see your ad-to-page ratio if you previously connected your Google Ads account and started using AdMap. Please see the hyperlinked articles for detailed instructions on using these features. 


The list of landing pages

Here you can access your existing pages, create new pages, duplicate or download them, delete pages, and manage your page groups (folders). Find more about page management in the article hyperlinked here.


The page editor 

The Page Editor is where you build and/or edit your pages. You can place elements and edit in the entire 2560 pixels of space. You are not restricted to the 960 pixels between the dotted lines. For tips on working with the various editor tools, check out Page Editing Basics. 
To access the builder you can click on Edit Design after clicking the name of the page in the pages list, or when you want to edit a variation within an experiment.
Experiments (A/B testing)
Go to this tab if you want to test whether one or a few small changes to a page's design will affect its performance (conversion rate). You can create alternate designs for the same page and run an experiment for a certain time period. In the end, you will see which variation performed better and you can end the experiment and choose that one as the winning variation. The winning variation will be the one that remains live on the URL of the page after the experiment is over. 
Find full instructions for using this feature hyperlinked here.


The analytics page

The analytics page shows you how well each page is performing.
To access the analytics for a given page or experience, you can either select it using the dropdown on the upper left while in the main analytics view, or you can click on the analytics symbol while you are on that page.



Account Administration

If you click on Admin in the lower-left corner, you can access account settings such as your profile (where you can change your name, email and password), domain access, and subscription settings.



Workspace settings

By opening this menu you can access the audit log, the domains, the integrations, the leads and the list of team members of the workspace that you are currently working on. Find more details about each of these features in the hyperlinked articles.



The Collaboration Solution allows the different members of the team to comment on pages in order to share their ideas and work together right in the application. Clicking the Collaboration button in the main dashboard will show unread messages for ease of access. Read the article hyperlinked here for full instructions on using this feature.


The workspace

At the bottom of the list on the left side, you can see the name of the workspace you are currently viewing and you can click on it in order to switch the workspace or account. Click here to learn more about workspaces and their characteristics.