Integrating with Mixpanel

image of mixpanel logo

Mixpanel is a business analytics service and company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them. Its tool-set contains in-app A/B tests and user survey forms. Data collected is used to build custom reports and measure user engagement and retention. 

In order to use Mixpanel to track your visitors’ behavior on Instapage landing pages, just follow these simple instructions to set everything up. 

     1. Sign in to your Mixpanel account; 

     2. In your dashboard, click on your name in the top right corner, and choose Set up tracking;

image of setting up tracking in your mixpanel dashboard

     3. Click on Set up now, in the top right corner;

image of set up now button

     4. From the following page, choose Programmatic from the top menu, then copy the code from Step 1;

image of top menu

     5. Go back to your Instapage dashboard, and in your desired page’s Settings, add the code to JavaScript, in the Header section, then save and update your page;

image of sample code snippet

     6. Now, go back to Mixpanel, and go to the Set up tracking section again. This time, choose Web from the three options in the middle of the page;

image of tracking section

     7. Add the page URL (from the page on which you just added the tracking code), and click on Go;

image showing how to add page URL

     8. Then, all you have to do is to create some new events (check out this article from Mixpanel’s Help Center about what you could track on your page).

image showing how to create your first event

Now you will be able to track the events that matter to you, gaining important insights into your visitors’ behavior.

Note: While we try to keep all of our instructional articles that involve third-party services up to date, sometimes they make changes to their platform of which we are not aware and, as a consequence, the user interface may differ from the provided screenshots.