Integrating with Google Ads for cost reporting

 

 

NOTE: The cost-reporting feature has been removed for now, as part of a remodel of our analytics page. You can use the Google Ads integration in order to connect your landing pages to your search ads through AdMap, as instructed here, and to then view your Postclick score on the Dashboard, as described here.

If you are looking to track conversions in Google Ads, please refer to this guide instead. Thank you!

 

 

 

 

Connecting Google Ads to your landing page is extremely easy. Once connected, you will be able to see the cost per lead and cost per visitor metrics in your Instapage analytics dashboard for the page you connected. The attribution cost can be shown for search ads and display ads.

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Follow the steps below to connect your Google Ads account to your page.

NOTE: You need to have Admin or Standard access in Google Ads in order to be able to establish the connection.

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1. If you're in the editor, exit the builder to go to the slideout menu:

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2. Go to the Integrations tab of the slideout menu and select Analytics Integrations:

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3. If you have already connected your Google Ads account in the main Integrations dashboard, you will see it here and you can connect it to this particular experience.

After clicking Google Ads in the screen above, you just need to turn the toggle ON and confirm, then Update the page.

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If you did not connect it on an account level yet, you will need to go to the main Integrations dashboard of the account and connect, as shown here:

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After connecting an account, to connect an additional one you can select the Switch option:

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If you click Switch, you will be presented with the option to continue to Google Ads, just like you did before. Once you do connect, you can select between the two or more accounts:

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NOTE: You cannot connect different pages (within the same workspace) to different Google Ads accounts. All the pages in the workspace can only be connected to the same Ads account.

Disconnecting Google Ads

1. From your Instapage dashboard, click on Integrations on the left.

2. Go to Google Ads and click on the Disconnect button.

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You can also turn off the Ads integration for a page, without disconnecting it on an account level. Go to the Analytics menu in the slideout menu for the page as shown before and click on the toggle button next to your Google Ads ID, then update the page.

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