Passing UTM parameters from the URL to a hidden field

Using our Dynamic Text Replacement feature you can easily pass UTM values to a hidden field on your form in order to track your ad source, campaign, or any other information you need.

Adding a hidden field to your form.

1. Click edit on your form and then Add a new field;

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2. Select a new Hidden field;

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3. Add your UTM Parameter name in the value field using square brackets, i.e. [utm_source]

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Setting up your UTM Parameter.

For this example, we will use Facebook Ads.

Add your landing page URL including the UTM parameters to your ad.

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Now your hidden field will be automatically populated from the UTM parameter and the information will be passed along with the lead information.

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Note: Don't forget to map the new hidden field with your integration.